Before big-time Sacramento developer Mort Friedman passed away in 2012, he handed the keys of the family business to his son, Mark Friedman. The transition was relatively seamless. Mort’s other sons pursued careers outside the industry and in different cities. Mark had been helping his father grow their commercial real estate business since 1991, developing and renovating shopping centers, office buildings and mixed-use projects.
Now that Mark Friedman, president of Fulcrum Property Group, is getting older, he has to think about the next generation. None of his sons has expressed interest in real estate, he says, but he would never select a family member to run the business unless they were fully qualified. Mort didn’t have this issue.
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